New York, NY — CitationAir by Cessna is launching a new initiative to deliver better flexibility and value to its customers, a senior official told Elite Traveler in an exclusive interview.The new initiative is a Jet Card product that will offer significant discounts to customers who fly on Non-Peak days 355 days out of the year, while still providing access 365 days a year.Targeting market leader Marquis Jet, the company claims its new rates amount to as much as a 24% per hour savings over its competitor’s every day rates.“Based on conversations with our customers, we looked at how we could deliver the best ongoing value all year round. We don’t believe our customers should be paying higher hourly rates every day of the year to cover the cost of those flying on Peak days. CitationAir’s new Jet Card product delivers on our promise to give our customers the most cost-efficient options available while still offering them flexibility and 365 day access,” said Woody Harford, Senior Vice President and Chief Revenue Officer of CitationAir. “CitationAir continues to be a leader in the industry – no other Jet Card offers customers this much value.With the new structure, customers may choose to purchase the Single Aircraft option and substantially reduce their hourly rate 355 days out of the year, or select the Fleet option, which guarantees them access to the fleet all year long at only a 10% premium above the Single Aircraft non-peak rates. Peak day flying—which has been reduced to only 10 days annually—is available on both options and is priced at market rates.Harford, a former senior executive with British Airways said the company is looking to launch more innovations.Jet Card rates are locked in for 12 months, reloadable at any time and fully refundable after 12 months. To add even more flexibility to their product and encourage trial of the new Jet Card, refunds are available before 12 months for a 10% transaction fee on the remaining balance. For more information and details on CitationAir’s new Jet Card product, go to www.citationair.com/Programs/JetCard.