Primetime Concepts, Inc. has been retained by Southern Vermont Regional Marketing Organization

first_imgPrimetime Concepts, Inc. has beenretained to manage and execute a program of public relations andmarketing enhancement initiatives for the Southern Vermont RegionalMarketing Organization, reports agency president, Lynn Barrett.”Primetime is expert in developing cost-effective, high visibility,image and awareness building campaigns that get results. As Vermontbusinesses struggle to compete in the highly competitive globalmarketplace, strategic public relations programs are an essentialpart of the marketing arsenal,” she says.The program that has been developed in conjunction with the RegionalMarketing Organization’s Roundtable Board and the Vermont Department ofMarketing & Tourism will be partly devoted to luring visitors to SouthernVermont through stories and features in newspapers, magazines and ontelevision.In addition, the program will include FAM (familiarization) tourswhere media will be invited to experience the area, desk side visits tokey media in New York, initial development of a cultural heritage guide,and enhancements to the web site. “We will also bepartnering with the Vermont Department of Marketing & Tourism to develop aradio advertising campaign in key drive markets,” she adds.Barrett sees an important opportunity to help local Vermontbusinesses reach new markets in a tough economy.”Small businesses on their own do not have the marketing clout tomake an impact, but through partnering, and pooling resources andworking together as a region, and state, everyone can benefit, ” she says.”That’s the idea behind regional marketing.”Primetime Concepts, Inc. has been operating for over 15 years inManhattan and for the past five years has been located in Dummerston,Vermont.Other agency clients include The American Society of Travel Agents,Strolling of the Heifers, Inc., projects for Building A BetterBrattleboro and the Town of Brattleboro, among others.Barrett has an enviable track record in creating and executingliterally hundreds of consumer brand campaigns, sponsorships, specialevents and cause-related programs for Chase, Hyatt Resorts, ParkerBrothers, The Home Service Store, the Manchester Designer Outlets,Historic Manchester, Vermont; NEC, McDonald’s, Lincoln Life, Citicorp,Louis Vuitton, The Susan G. Koman Race for the Cure, Strolling of theHeifers, Golisano for Governor, among others.She was Director of Communications for CBS Sports where she promotedpremier events including the Super Bowl, U.S. Open Tennis, and MastersGolf. She was Senior Vice President of The Rowland Company, a globalpublic relations firm based in New York, heading up Broadcast and SpecialEvents.Primetime’s services include: brand umbrella campaigns, grandopenings, anniversaries, major benefits, new product introductions,press conferences, video news releases, community-oriented events;major broadcast placement (network, syndicated, local and cablenationwide), media tours (including the booking of radio, television andnewspaper interviews in each market), special events (offering highvisibility exposure and distinctly memorable experiences), sponsorships(generating media attention nationally and locally in grassroots marketsnationwide), cause-related marketing (enhancing corporate image andbuilding emotional appeal by tying clients to a suitably deserving cause),and news network targeting (using the latest satellite technology todeliver client’s messages to hundreds of television newsrooms nationwide.last_img read more

March and April Events

first_imgColchester – The Vermont Council on World Affairs will be commemorating their 55th year in 2007. 3 events are already planned for March and April 2007 they are:” Reflections of International Students: A Global Perspective on Culture, Education and Life in the 21st Century. Hear the thoughts and experiences of Rotary International high school students from eight countries as they reflect on their year in Vermont. March 9, 7:00 p.m. Hoehl Welcome Center, Saint Michael’s College. Reception following the talk.” Haitian Archbishop Ligonde. March 25, 4:00 p.m. Hoehl Welcome Center, Saint Michael’s College, Colchester.” Haitian Archbishop Ligonde March 26 2:00 p.m. College of St. Joseph’s, Rutland.” Vermont’s Energy Future Tour and discussion April 20.Keynote speaker Vijay V. Vaitheeswaran, Energy and the Environment correspondent for The ECONOMIST.The Vermont Council on World Affairs is a non-partisan 501(c)(3) organization founded in 1952. It encourages thoughtful discussion and exploration of foreign affairs through it’s Speakers’ Program, Great Decisions Discussion groups, International Visitors and Travel the World programs.More information is available at is external)-30-last_img read more

Dorn Proposes Merging Departments of Economic Development and Housing & Community Affairs

first_imgMONTPELIER, Vt. In a move designed to boost effectiveness and save money, the Douglas administration is proposing to merge the Departments of Economic Development and Housing and Community Affairs.The move would create a single Department of Economic and Community Development according to Commerce and Community Development Secretary Kevin Dorn, whose agency includes both departments as well as the Department of Tourism and Marketing, and the Division for Historic Preservation.This consolidation will result in a more integrated and coordinated effort to retain and expand Vermonts employment opportunities, invest in communities, foster economic vitality and build housing that working Vermonters can afford, Dorn said. In a time of shrinking revenues, state government must use innovation and technology to do more with less.The move will result in the elimination of one commissioners position and accompanying savings, but is not expected to require any additional staffing changes.Dorn also announced that Betsy Bishop, who is currently serving as Governor Jim Douglas Deputy Chief of Staff, will be appointed Commissioner of the Department of Economic Development and will lead the initiative to streamline the two departments into one. She replaces Mike Quinn, who stepped down after serving six years in the position.Dorn said Bishops experience in the private sector; familiarity with policy issues; and her relationship with legislators will be crucial in advancing the merger and other critical economic development issues.Betsy will work with me to pass the Governors 7-point economic growth plan in the first 100 days of the legislative session and spearhead our proposal to merge the housing and economic development departments, Dorn said. Her experience will be a valuable asset to the Agency of Commerce and Community Development.Bishop has worked for Douglas since his election in 2002, beginning with his transition team and leading his policy and legislative team for six years.Prior to joining the Governors staff, Bishop advocated for businesses in the state, federal and regulatory arenas.Betsys ability to successfully lead and manage many complex issues while working with diverse interests will benefit the Agency of Commerce and Community Development and help to ensure that Vermont acts quickly to pass an economic plan that grows our economy, creates jobs and helps struggling families, Douglas said.last_img read more

Vermont Railway, Inc to pay $120,000 for hazardous waste management violations

first_imgVermont Rail System,Vermont Railway, Inc, a Burlington-based company that operates rail lines throughout Vermont, has agreed to pay $70,000 in civil penalties and $50,000 to fund a Supplemental Environmental Project (SEP) to settle claims that the company violated Vermont’s hazardous waste management laws at its Burlington and Rutland facilities.‘Companies handling hazardous materials and wastes in Vermont must comply with the State environmental laws to protect the public and the environment,’ said Attorney General William H. Sorrell. “Companies that fail to follow the law will be held accountable,” Attorney General Sorrell added.The violations were discovered during inspections by the Agency of Natural Resources in 2008 at the company’s Burlington and Rutland rail yards, and included the failure to properly store, label and manage hazardous wastes. As part of the settlement, Vermont Railway admitted the violations and agreed to implement compliance measures to prevent hazardous material spills at its Vermont facilities. The SEP payments will fund (1) the purchase of firefighting materials and spill response equipment for four fire departments in areas of high rail traffic in the Vermont and (2) a training exercise involving a simulated release of hazardous materials from a rail car.The Pleadings by Agreement and Stipulation for Entry of Consent Order and Consent Order were filed with the Superior Court, Civil Division, Washington Unit. Judge Geoffrey W. Crawford approved the settlement on November 3, 2010. Source: Vermont Attorney General. November 5, 2010last_img read more