Personalization of content as the leading strategy of hotel brands

first_imgAccor’s digital strategy over the past five years has mainly focused on increasing direct bookings through a halo of luxury and exclusivity. So far, their personalization strategy has focused on customizing the experience during the experience, but also on revenue management. Magnuson Hotels Accor Marriott Marriott directs most of its artificial intelligence through the Bonvoy mobile app. Based on user data, intentions, and attribution data, the application makes complex recommendations regarding the destination offer. Another major initiative is Marriott’s partnership with Salesforce to launch a customer recognition platform, which provides a view of each guest’s profile. The goal is to gather all customer interactions so that Marriott staff can act on the information received. Storing this data also allows Marriott to serve digital content based on behavioral and demographic data. Best Western Consumers require a personalized experience. Airbnb has invested heavily in artificial intelligence to learn from the bookings of their “Experiences” program upon completion of the accommodation reservation. “Historical data show that Japanese travelers, when visiting Paris, prefer lectures and workshops (such as perfume making), while American tourists prefer experiences with food and drink,” explains one of the scientists on the machine learning project. But interestingly, the Airbnb homepage is not personalized for unsubscribed users who have recently searched, but is static. Caesar’s IHG Companies today have more data than ever before to launch personalization. And the good news is that personalization and artificial intelligence are still in the infancy of most hotels and catering companies. So the field is wide. Hilton recently hired more than 150 scientists to help collect more than a billion data a day. One of the main areas of activity is their communication via e-mail, which now functions as an automatic one-on-one communication. “Today we send fewer e-mails than before, but engagement and key business indicators are better. More e-mail does not result in higher revenue – personalized mail and communication result in higher revenue, ”said Wesley Albaugh, Hilton’s personalization manager. Approximately 80 percent of digital personalization is done via email communication, so it’s no surprise that Hilton has invested in optimizing this channel. All IHG marketing communications, whether via email, SMS or Facebook Messenger, come from a single platform so that personalization and contextualization can include centralized analytics. They are also integrated with language processing tools to improve the “virtual assistant” and shorten customer service query processing time. Radisson Caesar’s, like many other Las Vegas brands, had to rely on innovation to attract younger consumers who are not interested in gambling. Their technologies use a deep learning algorithm that creates an “emotional profile” of customers and communicates to each individual, via e-mail, in an appropriate manner. These personalized messages led to a 12 percent increase in email openings. And Choice “threw himself” into the waters of artificial intelligence to optimize revenue. “Even the results of the small investment in artificial intelligence have been outstanding,” explains Terrilin Tourangeau, director of loyalty marketing. Best Western was the first large hotel chain to launch artificial intelligence ads aided by IBM’s Watson program. Also, since 2014, they have been using personalized email communication as well as geolocation. Personalization has become one of the primary digital strategies in the tourism sector. So at least many travel companies claim. But whether personalization is really implemented in the digital structure of online platforms, we will check in the analysis of emails, landing pages and ads conducted by the Hospitality Net website. Magnuson plans to simplify basic personalization with the ability to select a location at the top of their website. However, it is unclear which new content will be delivered after the search. Hilton Airbnb Their interactions with brands like Amazon have become standard – they want a customized experience that anticipates their wants and needs. Amazon makes about 35 percent of its sales through a referral mechanism. Choice Hotels In 2018, Radisson appointed Accenture as a global experience agency to use the data obtained for targeted campaigns. The agency said it plans to increase traffic with selected content and implement a “chatbot” specifically designed for event planning and meetings. Source: Hospitality Net Cover photo: Pixabay.comlast_img read more

Equinor gains consent to use Transocean rig on North Sea well

first_imgNorwegian oil company Equinor has received consent from the Petroleum Safety Authority (PSA) for exploration drilling in the North Sea with the Transocean Spitsbergen rig. Transocean Spitsbergen; Photo by Kenneth Engelsvold; Source EquinorThe safety agency said on Wednesday it had given Equinor consent to drill exploration well 16/5-7 in production license 502, which is located in the North Sea offshore Norway.The well 16/5-7 is to be drilled north-west of the Utsira High in the North Sea, south-west of Johan Sverdrup and north-east of Sleipner.Water depth at the location is around 105 meters. Drilling is scheduled to begin in mid-May 2019 and is estimated to last for 28 days.The well will be drilled by Transocean Spitsbergen, which is a semi-submersible drilling rig of the Aker H-6e type, operated by Transocean Norway Operations.Transocean Spitsbergen received Acknowledgement of Compliance (AoC) from the PSA in 2012.last_img read more

Exclusive:Abedi Pele blasts Ghana FA over his sons’ resignation from Black Stars

first_imgGhana legend Abedi Pele has twisted the knife even further into the Ghana Football Association for the standoff between them and his two sons.The three-time legend insists the GFA is to be blamed for the decision by his sons to withdraw from the Black Stars.“I always believe that they are grown up children, 23 and 21. Well, they’ve lived in Europe for the past 23 years so for me this is an opportunity for them to take things on their own,” Abedi exclusively told Joy Sports Kwame Dwomoh Agyemang.“But occasionally, father and mother will always chip in a word or two but for the moment, the children are doing the right thing.“It is their decision and we just have to support them.“Everybody there is a friend. Kwesi Appiah, I have played with him but if you have a friend who has disappointed you, what do you do?,” Andre and Jordan have been in the news after temporarily quitting the Black Stars citing reasons of victimization and unfair treatment, following their exclusion from Ghana’s squad to the 2013 Africa Cup of Nations.The Ghana FA urged the Olympique Marseille duo to reconsider their decision and make an immediate return for this month’s 2014 FIFA World Cup qualifier againstBut the two players want some more time for the wounds to heal.last_img read more

THE ‘RED DOOR’ SCOOPS TOP WEDDING VENUE AWARD

first_imgThe Red Door Country House in Fahan has just scooped the title ‘Best Donegal Wedding Venue 2012’ from the Irish and UK venue finder website, WeddingDates.ie.The winning venue was chosen based on the number of 5 star reviews left by couples who had their special day at The Red Door. Formerly known as Restaurant St. John’s, the 200 year old building lay dormant for over three years after the previous owners had retired in 2006.However, the new owners brought life and warmth back in 2009 and opened as The Red Door Country House.Weddings at the 18th century country house overlooking Lough Swilly have grown in popularity in the past three years, according to Wedding Co-ordinator Frances Doherty.“We opened as a restaurant with accommodation in 2009 but fairly soon couples started to approach us for intimate weddings. We can seat up to 150 guests but smaller weddings of 80 – 100 guests are the trend here.” There are many unique aspects to The Red Door such as the stunning views and top quality food. However the attentiveness of Frances and her friendly team is echoed throughout all the reviews that led to this award.“From the initial meeting with a couple until long after the wedding is over, I just take great interest and care with them. I’ve made many new friends over the past few years,” says Frances. “We’re very fortunate to have such a great team here from the kitchen through to the floor staff and we’re so grateful to read the feedback that led to us winning this title.”The Red Door is renowned for the quality of its food and service for all occasions. Head Chef Sean Clifford was recently commended by Sally and John McKenna (Bridgestone Guide) last month.For information about weddings at The Red Door Country House, visit www.thereddoor.ie/weddings. THE ‘RED DOOR’ SCOOPS TOP WEDDING VENUE AWARD was last modified: October 22nd, 2012 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:FahanThe Red Doorlast_img read more