Personalization of content as the leading strategy of hotel brands

first_imgAccor’s digital strategy over the past five years has mainly focused on increasing direct bookings through a halo of luxury and exclusivity. So far, their personalization strategy has focused on customizing the experience during the experience, but also on revenue management. Magnuson Hotels Accor Marriott Marriott directs most of its artificial intelligence through the Bonvoy mobile app. Based on user data, intentions, and attribution data, the application makes complex recommendations regarding the destination offer. Another major initiative is Marriott’s partnership with Salesforce to launch a customer recognition platform, which provides a view of each guest’s profile. The goal is to gather all customer interactions so that Marriott staff can act on the information received. Storing this data also allows Marriott to serve digital content based on behavioral and demographic data. Best Western Consumers require a personalized experience. Airbnb has invested heavily in artificial intelligence to learn from the bookings of their “Experiences” program upon completion of the accommodation reservation. “Historical data show that Japanese travelers, when visiting Paris, prefer lectures and workshops (such as perfume making), while American tourists prefer experiences with food and drink,” explains one of the scientists on the machine learning project. But interestingly, the Airbnb homepage is not personalized for unsubscribed users who have recently searched, but is static. Caesar’s IHG Companies today have more data than ever before to launch personalization. And the good news is that personalization and artificial intelligence are still in the infancy of most hotels and catering companies. So the field is wide. Hilton recently hired more than 150 scientists to help collect more than a billion data a day. One of the main areas of activity is their communication via e-mail, which now functions as an automatic one-on-one communication. “Today we send fewer e-mails than before, but engagement and key business indicators are better. More e-mail does not result in higher revenue – personalized mail and communication result in higher revenue, ”said Wesley Albaugh, Hilton’s personalization manager. Approximately 80 percent of digital personalization is done via email communication, so it’s no surprise that Hilton has invested in optimizing this channel. All IHG marketing communications, whether via email, SMS or Facebook Messenger, come from a single platform so that personalization and contextualization can include centralized analytics. They are also integrated with language processing tools to improve the “virtual assistant” and shorten customer service query processing time. Radisson Caesar’s, like many other Las Vegas brands, had to rely on innovation to attract younger consumers who are not interested in gambling. Their technologies use a deep learning algorithm that creates an “emotional profile” of customers and communicates to each individual, via e-mail, in an appropriate manner. These personalized messages led to a 12 percent increase in email openings. And Choice “threw himself” into the waters of artificial intelligence to optimize revenue. “Even the results of the small investment in artificial intelligence have been outstanding,” explains Terrilin Tourangeau, director of loyalty marketing. Best Western was the first large hotel chain to launch artificial intelligence ads aided by IBM’s Watson program. Also, since 2014, they have been using personalized email communication as well as geolocation. Personalization has become one of the primary digital strategies in the tourism sector. So at least many travel companies claim. But whether personalization is really implemented in the digital structure of online platforms, we will check in the analysis of emails, landing pages and ads conducted by the Hospitality Net website. Magnuson plans to simplify basic personalization with the ability to select a location at the top of their website. However, it is unclear which new content will be delivered after the search. Hilton Airbnb Their interactions with brands like Amazon have become standard – they want a customized experience that anticipates their wants and needs. Amazon makes about 35 percent of its sales through a referral mechanism. Choice Hotels In 2018, Radisson appointed Accenture as a global experience agency to use the data obtained for targeted campaigns. The agency said it plans to increase traffic with selected content and implement a “chatbot” specifically designed for event planning and meetings. Source: Hospitality Net Cover photo: Pixabay.comlast_img read more

Leafs first to ten after outlasting Bruins 6-5 in Boundary City

first_imgKyle Dolley, with Aaron Dunlap serving a four-minute spearing penalty, and Tucker Brown scored before the period ended to pull the Brins to within one goal before the period ended.The teams traded goals in the second — Wellman with this second and Michael Rand replying for the Bruins.In the third Vlanich scored his first of two before Max Newtown made the score 5-4.After Vlanich scored into an empty net, Dolly made the game a little interesting with a marker at the 19:52 mark.Tyler Moffat was once again in goal to register the win as Nelson search for a replacement for Adam Maida, lost to the team due to a knee injury.Nelson remains on top of the Murdoch Division with a 10-0-1-1 record.The Bruins fall to 6-6-1-0 and sit fourth in Murdoch standings.ICE CHIPS: Jamie Vlanich (10-19-29) finished the game with six points to move into second spot in KIJHL scoring race, one point behind Nick Josephs of Kelowna. Teammate Travis Wellan (19-7-26) is tied for third. . . . Nelson netminder Tyler Moffat leads the KIJHL in wins with eight. Moffat, who played the last two seasons in Creston, is fifth overall in goalies with a .906 save percentage. . . .Jackson Purvis (9-15-24) of Grand Forks is tied for fifth in KIJHL scoring. . . .Nelson takes to the road for a three-game swing through the Okanagan/Shuswap Conference with stops in Armstrong (Friday), Kelowna (Saturday) and Summerland (Sunday). . . .Next up for Grand Forks is a home date Saturday against Castlegar Rebels. The Nelson Leafs ran its record to a Kootenay International Junior Hockey League high ten games by outlasting the Grand Forks Border Bruins 6-5 Saturday night in the Boundary City.Jamie Vlanich’s second goal of the game, into an empty net, proved to be the winner as Nelson held off the vastly improved Bruins.The win came on the heels of an amazing comeback Friday against Beaver Valley. Nelson trailed 4-0 entering the third period before rallying for a 6-4 victory.The Leafs led from start to finish, opening up a 3-0 lead six minutes into the contest on goals by Travis Wellman, Brandon Sookro and Alec Wilkerson.Wilkerson’s goal was on the power play.last_img read more