Personalization of content as the leading strategy of hotel brands

first_imgAccor’s digital strategy over the past five years has mainly focused on increasing direct bookings through a halo of luxury and exclusivity. So far, their personalization strategy has focused on customizing the experience during the experience, but also on revenue management. Magnuson Hotels Accor Marriott Marriott directs most of its artificial intelligence through the Bonvoy mobile app. Based on user data, intentions, and attribution data, the application makes complex recommendations regarding the destination offer. Another major initiative is Marriott’s partnership with Salesforce to launch a customer recognition platform, which provides a view of each guest’s profile. The goal is to gather all customer interactions so that Marriott staff can act on the information received. Storing this data also allows Marriott to serve digital content based on behavioral and demographic data. Best Western Consumers require a personalized experience. Airbnb has invested heavily in artificial intelligence to learn from the bookings of their “Experiences” program upon completion of the accommodation reservation. “Historical data show that Japanese travelers, when visiting Paris, prefer lectures and workshops (such as perfume making), while American tourists prefer experiences with food and drink,” explains one of the scientists on the machine learning project. But interestingly, the Airbnb homepage is not personalized for unsubscribed users who have recently searched, but is static. Caesar’s IHG Companies today have more data than ever before to launch personalization. And the good news is that personalization and artificial intelligence are still in the infancy of most hotels and catering companies. So the field is wide. Hilton recently hired more than 150 scientists to help collect more than a billion data a day. One of the main areas of activity is their communication via e-mail, which now functions as an automatic one-on-one communication. “Today we send fewer e-mails than before, but engagement and key business indicators are better. More e-mail does not result in higher revenue – personalized mail and communication result in higher revenue, ”said Wesley Albaugh, Hilton’s personalization manager. Approximately 80 percent of digital personalization is done via email communication, so it’s no surprise that Hilton has invested in optimizing this channel. All IHG marketing communications, whether via email, SMS or Facebook Messenger, come from a single platform so that personalization and contextualization can include centralized analytics. They are also integrated with language processing tools to improve the “virtual assistant” and shorten customer service query processing time. Radisson Caesar’s, like many other Las Vegas brands, had to rely on innovation to attract younger consumers who are not interested in gambling. Their technologies use a deep learning algorithm that creates an “emotional profile” of customers and communicates to each individual, via e-mail, in an appropriate manner. These personalized messages led to a 12 percent increase in email openings. And Choice “threw himself” into the waters of artificial intelligence to optimize revenue. “Even the results of the small investment in artificial intelligence have been outstanding,” explains Terrilin Tourangeau, director of loyalty marketing. Best Western was the first large hotel chain to launch artificial intelligence ads aided by IBM’s Watson program. Also, since 2014, they have been using personalized email communication as well as geolocation. Personalization has become one of the primary digital strategies in the tourism sector. So at least many travel companies claim. But whether personalization is really implemented in the digital structure of online platforms, we will check in the analysis of emails, landing pages and ads conducted by the Hospitality Net website. Magnuson plans to simplify basic personalization with the ability to select a location at the top of their website. However, it is unclear which new content will be delivered after the search. Hilton Airbnb Their interactions with brands like Amazon have become standard – they want a customized experience that anticipates their wants and needs. Amazon makes about 35 percent of its sales through a referral mechanism. Choice Hotels In 2018, Radisson appointed Accenture as a global experience agency to use the data obtained for targeted campaigns. The agency said it plans to increase traffic with selected content and implement a “chatbot” specifically designed for event planning and meetings. Source: Hospitality Net Cover photo: Pixabay.comlast_img read more

O’Driscoll: Time to end win drought

first_imgBrian O’Driscoll has told the 2013 British and Irish Lions to stop reminiscing of 1997 and deliver a fresh Test series triumph. He added: “They were keenly contested games and could have gone either way, which was important after coming off the back of a 3-0 loss to the All Blacks in 2005. From the franchise point of view we need to win on occasion and that occasion has reoccurred after 16 years. It’s a long time to still be talking about 1997. “We need to create new, fresh memories that people can talk about more recently than two years after the advent of professionalism. It’s time to kick on to the next level.” O’Driscoll will be embarking on his fourth Lions tour and reflecting upon the experience of his first, he now appreciates the value of taking chances as they come. “It was all new to me in 2001. I was delighted being on the tour and getting into the Test team. I look back and realise what a massive missed opportunity that was,” he said “We had them in the second Test and we didn’t finish them off. You subsequently look back having been on two other tours and realise how difficult it is to win a series. “The great thing about another opportunity is that there are no boundaries to what you can achieve. “I’m the eternal optimist and go down with the thought that we can absolutely win a series. We will work hard towards doing that and hopefully put ourselves in a position to do that.” It has been 16 years since a Lions tour returned home victorious following near misses against Australia in 2001 and South Africa 2009 and a whitewash in New Zealand in 2005. “It’s really important to win this series,” the Ireland centre said. “We probably gained back a little bit of the belief in what the Lions was about in 2009 by creating such a great series, albeit we lost 2-1.” center_img Press Associationlast_img read more

AnnaMarie Gatti allows 1 hit in blowout win over North Carolina State

first_img Comments Published on April 17, 2016 at 7:07 pm Contact Matthew: mguti100@syr.edu | @MatthewGut21 Facebook Twitter Google+center_img Tyler Ross sent AnnaMarie Gatti’s second pitch of the game screaming. Ross, whose 14 home runs is 18th-best in the nation, lined the ball off the left-field fence and slid into second base with a double.“When she did that,” Gatti said, “it kind of took the wind out of me.”But Gatti didn’t let it get to her, retired the next three batters in order and got the following 12 outs without surrendering a hit.In five shutout innings, the sophomore threw hard, pounded the strike zone and mixed her pitches. Her complete game shutout helped the Orange (23-18, 8-9 Atlantic Coast) cruise by North Carolina State (20-26, 4-11), 13-0, in five innings Sunday at SU Softball Stadium.“I think it was one of my best outings,” said Gatti, who earned her 10th win of the year.AdvertisementThis is placeholder textAfter Ross’ double, Gatti forced Molly Hutchison to fly to second base. Gatti got ahead of the Wolfpack’s next batter, Meredith Burroughs, 0-2. Gatti bounced a changeup in the dirt then threw another changeup, which sat over the plate. Borroughs ripped it just foul down the right-field line.On the next pitch, Gatti went to her drop-curve — her third consecutive off-speed pitch — and Burroughs weakly grounded it to second base. Burroughs was standing off the plate, allowing Gatti to exploit the outer-half.“I just took advantage of what they gave me,” Gatti said.With Ross at third and two outs in the inning, N.C. State’s fourth hitter, Hannah Sommer, dug in. On her follow through, Sommer’s bat hits her back and makes a pronounced thump. But Gatti blew pitches right by her.To end the inning, Gatti threw a 3-2 fastball right on the outside corner to catch Sommer looking and strand Ross at third. In the next inning, Gatti did much of the same: attack. She retired the Wolfpack in order.SU head coach Mike Bosch talked with Gatti about keeping opponent offenses quiet early in games. In her previous four starts, Gatti had allowed a combined 11 runs in the first or second innings.Gatti only struck out three, but she got swings-and-misses all game. She only retired the Wolfpack in order one time, but got outs when she needed them. She stranded five.The SU pitcher tossed seven innings on Saturday for the win. She sported a camouflage hat in that game and, because she pitched well, wore it again on Sunday.Catcher Olivia Martinez, who homered in the second inning, said Gatti’s ball was diving downward. She didn’t have to move her glove much at all, whether she set up inside or outside.More than two-thirds into the season, Bosch isn’t going to tweak Gatti’s mechanics too much, he said. The past couple of weeks he’s worked with Gatti to simply ensure she pitches with a stronger stature. He’s also had her finish stronger, which can help add some extra velocity and dip to her drop ball.That was evidenced at the end the fourth inning, when Gatti threw a nasty drop ball under the barrel of Hannah Yeager for a strikeout.“When (her) ball doesn’t go down,” Bosch said, “it’s flat and those balls get put in play more … it had bite today.”An inning prior, with Alyssa Compton at-bat, on-deck batter Lana Van Dyken cheered, “Come on baby, turn on it!” Gatti blew the next pitch right by Compton for the strikeout, silencing the Wolfpack dugout.The only real N.C. State threat came later in the inning, with Burroughs at the plate and two runners on. Gatti had just walked two batters after 3-2 counts. She grinned when her next pitch was called a ball outside.Bosch yelled from the dugout, “Come on, you’ll get it. Come on!”Five pitches later, Borroughs flew out to left field to end the inning.“Putting a zero up in the first inning,” Bosch said, “it really carried on.”last_img read more