Accor’s digital strategy over the past five years has mainly focused on increasing direct bookings through a halo of luxury and exclusivity. So far, their personalization strategy has focused on customizing the experience during the experience, but also on revenue management. Magnuson Hotels Accor Marriott Marriott directs most of its artificial intelligence through the Bonvoy mobile app. Based on user data, intentions, and attribution data, the application makes complex recommendations regarding the destination offer. Another major initiative is Marriott’s partnership with Salesforce to launch a customer recognition platform, which provides a view of each guest’s profile. The goal is to gather all customer interactions so that Marriott staff can act on the information received. Storing this data also allows Marriott to serve digital content based on behavioral and demographic data. Best Western Consumers require a personalized experience. Airbnb has invested heavily in artificial intelligence to learn from the bookings of their “Experiences” program upon completion of the accommodation reservation. “Historical data show that Japanese travelers, when visiting Paris, prefer lectures and workshops (such as perfume making), while American tourists prefer experiences with food and drink,” explains one of the scientists on the machine learning project. But interestingly, the Airbnb homepage is not personalized for unsubscribed users who have recently searched, but is static. Caesar’s IHG Companies today have more data than ever before to launch personalization. And the good news is that personalization and artificial intelligence are still in the infancy of most hotels and catering companies. So the field is wide. Hilton recently hired more than 150 scientists to help collect more than a billion data a day. One of the main areas of activity is their communication via e-mail, which now functions as an automatic one-on-one communication. “Today we send fewer e-mails than before, but engagement and key business indicators are better. More e-mail does not result in higher revenue – personalized mail and communication result in higher revenue, ”said Wesley Albaugh, Hilton’s personalization manager. Approximately 80 percent of digital personalization is done via email communication, so it’s no surprise that Hilton has invested in optimizing this channel. All IHG marketing communications, whether via email, SMS or Facebook Messenger, come from a single platform so that personalization and contextualization can include centralized analytics. They are also integrated with language processing tools to improve the “virtual assistant” and shorten customer service query processing time. Radisson Caesar’s, like many other Las Vegas brands, had to rely on innovation to attract younger consumers who are not interested in gambling. Their technologies use a deep learning algorithm that creates an “emotional profile” of customers and communicates to each individual, via e-mail, in an appropriate manner. These personalized messages led to a 12 percent increase in email openings. And Choice “threw himself” into the waters of artificial intelligence to optimize revenue. “Even the results of the small investment in artificial intelligence have been outstanding,” explains Terrilin Tourangeau, director of loyalty marketing. Best Western was the first large hotel chain to launch artificial intelligence ads aided by IBM’s Watson program. Also, since 2014, they have been using personalized email communication as well as geolocation. Personalization has become one of the primary digital strategies in the tourism sector. So at least many travel companies claim. But whether personalization is really implemented in the digital structure of online platforms, we will check in the analysis of emails, landing pages and ads conducted by the Hospitality Net website. Magnuson plans to simplify basic personalization with the ability to select a location at the top of their website. However, it is unclear which new content will be delivered after the search. Hilton Airbnb Their interactions with brands like Amazon have become standard – they want a customized experience that anticipates their wants and needs. Amazon makes about 35 percent of its sales through a referral mechanism. Choice Hotels In 2018, Radisson appointed Accenture as a global experience agency to use the data obtained for targeted campaigns. The agency said it plans to increase traffic with selected content and implement a “chatbot” specifically designed for event planning and meetings. Source: Hospitality Net Cover photo: Pixabay.com
“What we lived last Wednesday in terms of emotion, or just simple life, was incredible. We are fortunate, lucky to live it. More than 65,000 people enjoying the most exciting moment, and then in one secon d everybody is devastated.“It was incredible how well we played. But it’s football, it’s life. What’s important is how you behave. You have to fight and it was incredible the way we reacted after going 2-1 down. We had to score three goals and we did that.“We scored another but it was offside by inches. We have to live with these kinds of situations and accept it. Inside it hurts and it’ll be in our minds but looking back is not going to help us to move forward.“It was a tough night but the day after we stand up and move forward. These players have another opportunity to show they’re able to do that.”City were knocked out of the Champions League at the last-16 stage during Guardiola’s first season at the club before a quarter-final defeat to Liverpool ended their campaign 12 months ago.Guardiola believes his players were unlucky to be defeated by Tottenham, but said: “These guys will get back what they deserve.“I don’t know if it will be this season, next season or in three or four years. One day maybe we’ll be in the same position and be more fortunate, more precise to reach the next stage.”Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Pep Guardiola has admitted Manchester City’s dramatic Champions League defeat to Tottenham will “hurt” for some time.City exited at the quarter-final stage on away goals to their Premier League rivals and had a stoppage-time winner scored by Raheem Sterling ruled out by VAR due to offside. Guardiola’s side will take on Spurs once again today, but he admits their defeat against the same opponents on Wednesday will still be in their minds.He said: “You believe it doesn’t hurt or I’ve forgotten it? I would say no. I don’t want the players to forget what they live. It will take time but they have to live with that. They have to play and want to compete with that feeling.