Personalization of content as the leading strategy of hotel brands

first_imgAccor’s digital strategy over the past five years has mainly focused on increasing direct bookings through a halo of luxury and exclusivity. So far, their personalization strategy has focused on customizing the experience during the experience, but also on revenue management. Magnuson Hotels Accor Marriott Marriott directs most of its artificial intelligence through the Bonvoy mobile app. Based on user data, intentions, and attribution data, the application makes complex recommendations regarding the destination offer. Another major initiative is Marriott’s partnership with Salesforce to launch a customer recognition platform, which provides a view of each guest’s profile. The goal is to gather all customer interactions so that Marriott staff can act on the information received. Storing this data also allows Marriott to serve digital content based on behavioral and demographic data. Best Western Consumers require a personalized experience. Airbnb has invested heavily in artificial intelligence to learn from the bookings of their “Experiences” program upon completion of the accommodation reservation. “Historical data show that Japanese travelers, when visiting Paris, prefer lectures and workshops (such as perfume making), while American tourists prefer experiences with food and drink,” explains one of the scientists on the machine learning project. But interestingly, the Airbnb homepage is not personalized for unsubscribed users who have recently searched, but is static. Caesar’s IHG Companies today have more data than ever before to launch personalization. And the good news is that personalization and artificial intelligence are still in the infancy of most hotels and catering companies. So the field is wide. Hilton recently hired more than 150 scientists to help collect more than a billion data a day. One of the main areas of activity is their communication via e-mail, which now functions as an automatic one-on-one communication. “Today we send fewer e-mails than before, but engagement and key business indicators are better. More e-mail does not result in higher revenue – personalized mail and communication result in higher revenue, ”said Wesley Albaugh, Hilton’s personalization manager. Approximately 80 percent of digital personalization is done via email communication, so it’s no surprise that Hilton has invested in optimizing this channel. All IHG marketing communications, whether via email, SMS or Facebook Messenger, come from a single platform so that personalization and contextualization can include centralized analytics. They are also integrated with language processing tools to improve the “virtual assistant” and shorten customer service query processing time. Radisson Caesar’s, like many other Las Vegas brands, had to rely on innovation to attract younger consumers who are not interested in gambling. Their technologies use a deep learning algorithm that creates an “emotional profile” of customers and communicates to each individual, via e-mail, in an appropriate manner. These personalized messages led to a 12 percent increase in email openings. And Choice “threw himself” into the waters of artificial intelligence to optimize revenue. “Even the results of the small investment in artificial intelligence have been outstanding,” explains Terrilin Tourangeau, director of loyalty marketing. Best Western was the first large hotel chain to launch artificial intelligence ads aided by IBM’s Watson program. Also, since 2014, they have been using personalized email communication as well as geolocation. Personalization has become one of the primary digital strategies in the tourism sector. So at least many travel companies claim. But whether personalization is really implemented in the digital structure of online platforms, we will check in the analysis of emails, landing pages and ads conducted by the Hospitality Net website. Magnuson plans to simplify basic personalization with the ability to select a location at the top of their website. However, it is unclear which new content will be delivered after the search. Hilton Airbnb Their interactions with brands like Amazon have become standard – they want a customized experience that anticipates their wants and needs. Amazon makes about 35 percent of its sales through a referral mechanism. Choice Hotels In 2018, Radisson appointed Accenture as a global experience agency to use the data obtained for targeted campaigns. The agency said it plans to increase traffic with selected content and implement a “chatbot” specifically designed for event planning and meetings. Source: Hospitality Net Cover photo: Pixabay.comlast_img read more

5 Things We Learned About Love From Steve Jobs

first_img Tweet Share Share 38 Views   no discussions LifestyleRelationships 5 Things We Learned About Love From Steve Jobs by: – October 11, 2011center_img Sharing is caring! Share Steve JobsMy first experience with an Apple product was in 2003, when my parents got me one of the old-school bulky iPods for Christmas. For a music lover, it was hard to believe that after years of carrying around tapes or CDs, you could haveall your songs in one little device — little did I know just how little it would get once the nano arrives. That Apple CEO Steve Jobs, who died today, Oct. 5, 2011, was a visionary on a large scale is undisputed, but it’s the small-scale personal ways in which he has affected all of our lives that really resonate. And not just by making our lives more convenient with his products, but by inspiring us to live better with his own life. Yes, Steve Jobs has made important contributions to the world of love and relationships. The 2005 Stanford University commencement address he made that everybody’s quoting on Twitter is full of proof. Here is what we’ve learned about love from Steve Jobs:1. Don’t give up on love. After getting fired from Apple when he was 30 years old, Jobs was clearly devastated. “But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.” Don’t ever give up on love, even if things go wrong in one relationship.2. Love can come during times of greatest adversity. Being fired from Apple freed Jobs to enter “one of the most creative periods of my life.” During the next five years, he started two companies and “fell in love with an amazing woman who would become my wife.” He and Laurene had a wonderful family together.3. You have to find what — and who — you love. “I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”4. Don’t settle for second-best. “Don’t settle. As with all matters of the heart, you’ll know when you find it.”5. The most satisfying relationships get better as time goes on. “And, like any great relationship, it just gets better and better as the years roll on.”So as I type this on a MacBook Pro, I try to imagine what life would be like without love and without my iPod. It would be unspeakably bleak and miserable. Thank you, Steve Jobs. Rest in peace.Written by Natalie Gontcharova for YourTango.last_img read more

PONY League to pay $30,000 in death

first_imgWhile they stood in line at the snack bar, Rourke teased Harris, then 13, about losing a game and pushed him, witnesses said. Harris hit Rourke in the knee with an aluminum bat, then seconds later hit him on the neck, severing an artery. karen.maeshiro@dailynews.com (661) 267-5744160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! PALMDALE – Palmdale PONY League’s insurance company will pay $30,000 to settle a wrongful death lawsuit filed by the parents of Jeremy Rourke, the 15-year-old killed when another boy hit him in the head with a baseball bat after a game. The league admitted no wrongdoing under the settlement, the league’s attorney said. “The small amount of money that the plaintiffs ultimately accepted confirms that Palmdale PONY had no liability in this case,” attorney Philip Weiss said. Settlement talks started after Weiss filed a motion to dismiss the case that was set to be heard Tuesday. The case was dismissed March 29. The attorney for Brian and Angela Rourke did not respond to requests for comment. Last fall, the Rourkes settled out of court with the parents of Greg Harris Jr., the boy convicted in Jeremy’s killing. The attorney for the Harris family said it involved a small financial payment. The Rourkes initially sued the city of Palmdale and the Antelope Valley Union High School District, too, but they were dismissed from the case. A state appeals court in January reduced Harris’ second-degree murder conviction to voluntary manslaughter and ordered him resentenced. He was sentenced in July 2005 to the California Youth Authority until he is 25. The appellate court found that Harris, 14, did not harbor an intent to kill. The appellate decision noted Juvenile Court Judge Richard Naranjo’s statement about Harris’ emotional state – that he was upset, angered and “in the heat of passion.” Rourke, a Highland High School freshman described by family and friends as an avid athlete who enjoyed being a junior umpire, died within hours of being hit in the head April 12, 2005, at the Palmdale PONY League baseball complex, where he was a spectator. last_img read more

COSAFA Cranes arrive in South Africa

first_imgThe COSAFA Cranes landed in South Africa at 7pm E.A.T. (PHOTOS/AGENCY)2019 COSAFA ChampionshipLesotho vs Uganda Saturday, 01-06-2019Princess Magogo Stadiam, South Africa.The Uganda Cranes that will take part in the 2019 COSAFA Cup have landed safely in South Africa.A team of 20 players and 9 officials departed Entebbe, Uganda on Wednesday afternoon and landed in South Africa at around 7pm, Ugandan time.Speaking before departure, the team’s head coach Abdallah Mubiru thanked the federation for the resources invested in them.“I thank the federation for the time and money they have spent on us while in camp, said Mubiru.“We have trained for two weeks and i feel it is more than sufficient time to prepare for a championship.“The player have been very corporative and are ready represent the country. We are only praying to God to enable us attain success.The COSAFA Cranes have been in camp for two weeks.Mubiru is acting as a stand in coach for Uganda Cranes head coach Sebastien Desabre who is in Abu Dhabi with another squad that is gearing up for the upcoming AFCON 2019 in Egypt.The Police FC head coach along with Livingstone Mbabazi have been tasked with the job of leading the COSAFA Cranes.It was learnt on Wednesday that Mubiru and his technical team have chosen Kirinya JSS’s Isaac Isinde to captain the side and he will be deputized by KCCA FC play maker Muzamir Mutyaba.Mutyaba also spoke to the media before departure and had this to say;“We are prepared after a lengthy period of time in camp.“We have spent two weeks together and i am optimistic that the strategies that have been put forward by our coaches will help us attain success while in South Africa.“We have not gone there to just participate but rather compete and ensure we bring the trophy home.Uganda will start their COSAFA campaign at the quarter finals where rhey will take on Lesotho on Saturday, June the first at the Princess Magogo Stadiam in Durban.The Cranes Delegation in South AfricaPlayersGoalkeepersCharles Lukwago (KCCA FC) and James Alitho (URA FC).DefendersPaul Patrick Mbowa (URA FC), Paul Willa (Police), Mustafa Kizza (KCCA FC), John Revita (Express FC), Isaac Isinde(Kirinya-Jinja S.S), Hassan Musana (KCCA FC), Musitafa Mujuzi (Proline FC).MidfieldersBright Anukani (Proline), Muzamiru Mutyaba (KCCA FC), Shafik Kuchi Kagimu (URA FC), Nicholas Kasozi (KCCA FC), Allan Kayiwa (Tooro United FC), Paul Mucureezi (Mbarara City FC), Michael Birungi Komunda (Express).ForwardsDaniel Isiagi Opolot (Al Nasir, Egypt), Juma Balinya (Police FC), Nelson Senkatuka (right Stars FC), Dan Muzeyi Serunkuuma (Vipers SC).Team Officials-Leader of Delegation: Richard Ochom-Team Coordinator: Geofrey Massa-Head Coach: Abdallah Mubiru-Assistant Coach: Charles Livingstone Mbabazi-Goalkeeping coach: Sadiq Wassa-FUFA Delegate (Kampala Region): Robert Serunjogi-Team Doctor: Emmanuel Nakabago-Equipment manager: Frank Bumpejje-Media Officer: Lawrence BwanikaComments Tags: 2019 COSAFA Cupabdallah mubiruFUFAIsaac IsindeMuzamir MutyabaSebastien DesabretopUganda Craneslast_img read more