Online lookout

If major donors are using the Internet to inform their charitable giving, that is a reason not only for charities to create a Web site, but to develop a site that addresses such audiences and meets their expectations. If such donors jump from their financial information sites to a charity’s site, will there be a significant drop in the quality and relevance of information presented? AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 20 June 1999 | News  23 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Online lookout About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Stephen Lee reports on his experiences at the recent NSFRE conference in Miami in this month’s Professional Fundraising magazine. Focusing on “the new wealthy”, he shares the findings of a survey by the Community Foundation into 750 businessmen – “and they are mainly men”, notes Lee – in Silicon Valley with personal wealth over $1 million, not including their home.Stephen Lee reports on his experiences at the recent NSFRE conference in Miami in this month’s Professional Fundraising magazine. Focusing on “the new wealthy”, he shares the findings of a survey by the Community Foundation into 750 businessmen – “and they are mainly men”, notes Lee – in Silicon Valley with personal wealth over $1 million, not including their home.These people focus on a few charities and give large sums when they believe it will have a major impact. Not only are they not interested in “traditional voluntary roles” but “they use the internet as a primary source of information.” Advertisement read more