Primetime Concepts, Inc. has beenretained to manage and execute a program of public relations andmarketing enhancement initiatives for the Southern Vermont RegionalMarketing Organization, reports agency president, Lynn Barrett.”Primetime is expert in developing cost-effective, high visibility,image and awareness building campaigns that get results. As Vermontbusinesses struggle to compete in the highly competitive globalmarketplace, strategic public relations programs are an essentialpart of the marketing arsenal,” she says.The program that has been developed in conjunction with the RegionalMarketing Organization’s Roundtable Board and the Vermont Department ofMarketing & Tourism will be partly devoted to luring visitors to SouthernVermont through stories and features in newspapers, magazines and ontelevision.In addition, the program will include FAM (familiarization) tourswhere media will be invited to experience the area, desk side visits tokey media in New York, initial development of a cultural heritage guide,and enhancements to the southernvermont.com web site. “We will also bepartnering with the Vermont Department of Marketing & Tourism to develop aradio advertising campaign in key drive markets,” she adds.Barrett sees an important opportunity to help local Vermontbusinesses reach new markets in a tough economy.”Small businesses on their own do not have the marketing clout tomake an impact, but through partnering, and pooling resources andworking together as a region, and state, everyone can benefit, ” she says.”That’s the idea behind regional marketing.”Primetime Concepts, Inc. has been operating for over 15 years inManhattan and for the past five years has been located in Dummerston,Vermont.Other agency clients include The American Society of Travel Agents,Strolling of the Heifers, Inc., projects for Building A BetterBrattleboro and the Town of Brattleboro, among others.Barrett has an enviable track record in creating and executingliterally hundreds of consumer brand campaigns, sponsorships, specialevents and cause-related programs for Chase, Hyatt Resorts, ParkerBrothers, The Home Service Store, the Manchester Designer Outlets,Historic Manchester, Vermont; NEC, McDonald’s, Lincoln Life, Citicorp,Louis Vuitton, The Susan G. Koman Race for the Cure, Strolling of theHeifers, Golisano for Governor, among others.She was Director of Communications for CBS Sports where she promotedpremier events including the Super Bowl, U.S. Open Tennis, and MastersGolf. She was Senior Vice President of The Rowland Company, a globalpublic relations firm based in New York, heading up Broadcast and SpecialEvents.Primetime’s services include: brand umbrella campaigns, grandopenings, anniversaries, major benefits, new product introductions,press conferences, video news releases, community-oriented events;major broadcast placement (network, syndicated, local and cablenationwide), media tours (including the booking of radio, television andnewspaper interviews in each market), special events (offering highvisibility exposure and distinctly memorable experiences), sponsorships(generating media attention nationally and locally in grassroots marketsnationwide), cause-related marketing (enhancing corporate image andbuilding emotional appeal by tying clients to a suitably deserving cause),and news network targeting (using the latest satellite technology todeliver client’s messages to hundreds of television newsrooms nationwide.
The identity of ‘Caliche’, whose real name is Leónidas Zambrano Cardozo, was confirmed a few hours after he died in combat in a rural area of Nariño department, on the border with Ecuador. Minister of Defense Juan Carlos Pinzón, said in a press conference that ‘Caliche’ was part of the FARC’s joint staff, of which he was member for 30 years. On May 8, Colombian President Juan Manuel Santos praised the country’s Army for killing a leader of the Revolutionary Armed Forces of Colombia (FARC), which is currently in peace talks with the Colombian government in Cuba. By Dialogo May 10, 2013 Santos also said that ‘Caliche’ was in charge of the FARC’s ‘Jacobo Arenas’ mobile column, to which he attributed responsibility for attacks in Cauca department, one of the most affected areas in the country by the armed actions of the guerrillas. Peace negotiations have been ongoing since last November in Havana, without declaring a ceasefire due to Santos’ decision, who believes it would give the FARC a strategic advantage at the peace talks. “He had nine arrest warrants. He was responsible for terrorist attacks, killings, and kidnappings,” the minister said, and added that the leader’s death was “a huge blow” against the FARC. “Congratulations to our Army, our Public Force,” Santos said during a public presentation in the city of Armenia (300 km west of Bogotá) after receiving confirmation that aka ‘Caliche’ was killed on May 4, along with six other FARC members.
A university real estate instructor got a lecture from his Echo Park tenants who are facing eviction because the landlord wants to opt out of a federal subsidy program and raise rents. Some three dozen Morton Avenue tenants boarded a bus and rode to the University of California, Los Angeles, where business school instructor Eric Sussman was teaching a class Tuesday. Wearing bright red T-shirts and hoisting signs telling Sussman he should be ashamed, the tenants marched toward their landlord’s class clutching a piggy bank. They also had a letter asking UCLA’s chancellor to review Sussman’s business practices. Campus police wouldn’t allow the demonstrators inside the classroom. A short time later, Sussman went outside to chants of “Shame on you!” He reluctantly accepted the pig, and students later dropped coins into it. Sussman and his partners want out of the federally subsidized Section 8 program, which partially pays the rent for 22 families in the Morton Gardens complex. The government’s fair market calculations are up to $1,000 less than what the units can fetch on the open market. Some tenants, Sussman said, are paying $1,200 for two- and three-bedroom apartments that are worth more than $2,000. Last year, Sussman served eviction notices on the Section 8 tenants, but tenant advocates say the city’s tough eviction rules prevent the poor from being tossed out and a federal lawsuit was filed. The tenants can stay until a judge issues a decision. A ruling is expected in August. Sussman was targeted to “send a message to all landlords,” said Larry Gross, executive director of the Coalition for Economic Survival. “I love this place I live,” said Debora Barrientos, a 43-year-old single mother who lives at the complex. Sussman said he thought it was inappropriate for the tenants to attempt to “harass and intimidate me,” adding that government must do more to provide affordable housing.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!